Denovo Brands, LLC (DBA: Kijaro) has worked hard to ensure that all our Dealers provide end consumers of Denovo Brands product with the kind of advice, service, knowledge, and support needed to maintain a high level of customer satisfaction. Denovo Brands has concluded that certain types of advertising and online presence can either positively or negatively affect our brand and may be damaging to the standards and reputation that Denovo Brands has achieved. Therefore, Denovo Brands has adopted a Minimum Advertised Price (“MAP”) policy, and for online dealers, an Online Dealer Agreement.
Objectives:
1. To ensure that our dealer-product relationships are consistent and value-based.
2. To maintain the proper positioning of all Denovo Brands’ products in the marketplace.
The MAP Policy:
Dealers may advertise Denovo Brands products at or above the minimum advertised price
(“MAP”). The MAP is equal to $5.00 below the MSRP displayed on our website and/or any applicable company-produced printed literature; exception the MAP is $10 for the Dual Lock. Dealers may reduce the MAP pricing by NO MORE THAN $.05 to accommodate for dealer specific pricing policies. A Dealer advertising Denovo Brands products at a price below the MSRP must also display the MSRP together with the advertised price. For purposes of the MAP Policy, “advertising” means any advertising through authorized media only. Authorized media may consist of billboards, newspapers, magazines, catalogs, brochures, direct mail, retailers, trade show displays, television, radio, ecommerce, and dealer internet sites or any other method which uses the hypertext transfer protocol (“http”) or any internal link to a web-based shopping cart that is considered advertising for the purposes of this policy.
Advertising below the MAP will be in direct violation of the Denovo Brands MAP Policy. Any price with a “strike through” treatment is not considered a proper display of the MAP or higher price. Advertising the MAP along with a higher price that is above MSRP is a violation of the MAP policy, unless the MSRP is also displayed. Any advertised price, discounts such as coupons, or free accessories resulting in an effective advertised price for any Denovo Brands products at less than the MAP will constitute a violation of the MAP Policy. A Dealer who advertises bundles of products, which include Denovo Brands products, must advertise the price or value of the Denovo Brands products at or above the MAP. For example, the advertised bundle should say “includes Denovo Brands product, which has a suggested retail price of $XX.00 (or higher).”
Denovo Brands may choose to offer special promotions on certain products. In such an event, we reserve the right to modify or suspend this MAP Policy in whole or in part by notifying all Resellers of the duration and nature of the change. Denovo Brands further reserves the right to adjust the MSRP with respect to all or certain products at its sole discretion. Such changes shall apply equally to all Resellers.
This MAP Policy applies only to the dealer’s advertised prices, not selling prices. Dealers are free to sell Denovo Brands products at whatever price they choose. Denovo Brands will monitor compliance with this policy, and may, at its own discretion, stop supplying product to any Dealer found to be in violation of the MAP Policy.
This policy may be modified by Denovo Brands at any time. If a Dealer has any questions about whether a planned advertisement complies with this policy, please contact Denovo Brands (479) 464-9528.
2026 Promotional Periods
USA:
Start Date End Date
*May 16, 2026 *May 25, 2026
*June 13, 2026 *June 21, 2026
*June 27, 2026 *July 5, 2026
*Nov 21, 2026 *Dec 5, 2026
The maximum allowable advertised discount is 25% below MSRP during these promotional periods only.
Jay Schrade
Vice President-Finance
Denovo Brands, LLC